COOKIE POLICY
Just as dinosaurs leave footprints, you leave small digital traces on the web — cookies. We need the necessary ones for the website to work. The others help us improve DinoPark and show you content you'll enjoy.
Detailed information about personal data processing can be found in the Privacy Policy.
1. Who processes cookies
The personal data controller is:
DinoPark, s.r.o., Stará cesta 2, 312 00 Plzeň, ID: 63506572, File no.: C 6543, Regional Court in Plzeň
Cookies are also processed by our contractual processors and service providers listed below.
2. What cookies are and how they work
Cookies are small text files stored in your browser when you visit a website. They enable:
- proper website functioning,
- remembering your preferences,
- traffic measurement,
- display of relevant advertising.
Without certain cookies, the website cannot function properly.
3. What types of cookies we use
A) Functional and technical (necessary)
- essential for site operation, navigation, forms, login, cart, orders
- do not work with personal data
- cannot be turned off, but can be blocked in the browser
- legal basis: legitimate interest / technical necessity
B) Analytical
- measure traffic, site performance, user behaviour
- we primarily use Google Analytics 4 and Microsoft Clarity
- data is processed in aggregated or pseudonymised form
- without consent we do not know that you visited the site
- legal basis: consent
C) Marketing
- allow display of personalised advertising
- may use email, phone or other identifiers if you provided them
- used by systems such as Google Ads, Meta Ads, Sklik
- without consent you will see less relevant advertising
- legal basis: consent
4. Cookie retention period
The retention period varies by cookie type and provider.
Typically:
- technical cookies: for the session duration or max. 1 year
- analytical cookies: 6–13 months
- marketing cookies: 3–13 months
5. List of cookies used
Our website uses cookies and similar technologies to ensure proper operation, for analytical purposes and for marketing personalisation. Below is a complete list of cookies that may be stored on our site, including their provider, purpose and expiration.
| Cookie name | Provider | Category | Purpose | Expiration |
|---|---|---|---|---|
| apbct_admin_logged_in | CleanTalk | Necessary / Security | Detection of logged-in admin | Various |
| _ga | Google Analytics | Analytical | User identification, traffic measurement | 2 years |
| _fbp | Meta (Facebook) | Marketing | Ad personalisation | 30 days |
The scope and list of cookies may change depending on updates to our services or those of our partners. The current list is always available in this table. Third-party cookies are governed by the privacy policies of their providers.
6. On what basis we process cookies
- Necessary cookies — based on legitimate interest and technical necessity.
- Analytical and marketing cookies — only on the basis of your consent.
You can change or withdraw your consent at any time in the cookie bar settings.
Granting consent is not a condition for using our website.
7. How to disable or delete cookies
You can:
- delete them manually,
- block them automatically,
- set notifications for storage attempts,
- manage them directly in the cookie bar.
Note: if you block all cookies, some parts of the website may not work correctly.
8. Who processes cookies for us (processors)
| Company | Role | Link |
|---|---|---|
| LCG New Media, s.r.o. | Processor | https://www.lcgnewmedia.cz/en/privacy-policy |
| ANT Studio s.r.o. | Processor | https://www.antstudio.cz/en/privacy-policy |
(DinoPark s.r.o. is the controller, therefore it is not listed as a processor.)
9. Third parties (recipients) — only with consent
| Third party | Type | Purpose | Data protection |
|---|---|---|---|
| Google Ireland Limited | Analytical, Marketing | GA4, Ads, performance, remarketing | https://policies.google.com/privacy — data may be transferred outside the EU under SCCs. |
| Meta Platforms Ireland Ltd. | Marketing | Meta Pixel, performance, remarketing | https://www.facebook.com/privacy/policy — transfer outside the EU under SCCs. |
10. Preference settings
You can change cookie settings at any time in the cookie bar under the button:
"Cookie settings" or "Preference settings"
11. Contact
All requests concerning cookie processing and your rights can be sent to: GDPR@dinopark.cz
We will process your request without undue delay, no later than within 30 days.
This policy takes effect on November 1, 2023.
Last updated on May 1, 2026.